Tuesday 11 September 2012

Proper Structure of the Business Plan helps Draw Attention

The primary objective of a business plan is to obtain finance for startups whose limited or no operating history proves to be a major handicap in the way of tapping traditional sources of finance like equity market or banks. All their hopes of turning their dreams of owning and operating their own businesses into reality, hinges on finding favor with some wealthy investors or venture capitalists. A business plan that follows a proper structure will make it easier for these busy people to find and locate relevant information.

Needs, aspirations as well as challenges and opportunities confronting a business, will be vastly different from any other business operating in a same or different industry. It can be argued that events taking place in an industry has the capacity to affect all the business operating within. It holds true to some extent but the fact that the management and its qualifications and the internal policies and procedures followed by a business, greatly distinguishes it from its peers and cannot be disregarded.
As such, a business proposal should be tailored according to your own needs and the interests of investors.

Business Plan Service
Flexibility should be the hallmark of any business proposal. Specialist agencies providing business plan service for a nominal fee can do a great job as their experience and expertise in writing business plans can strongly advance your cause. Tell them about the type of recruiters you wish to hire and they will prepare a business plan with the requisite structure. Irrespective of the nature of your business, a business proposal should take care to include the following points without fail.

Executive Summary of the Business

Possibly the most important part of a business document, it somewhat eases decision making process of potential investors. Rather than going through the entire document they look at this section – and decide to proceed further if this section catches their fancy. Care should be taken to ensure that it helps the venture capitalists or stakeholders to acquaint themselves with the gist of your business idea without having to go through the entire document.

A summary of problems your business will solve and a description of your products or services, should find prominent mention. The industry your business is expected to operate in and how it fits into the industry, needs specific mention. Your summary should give a brief description about your target market and the strategies you plan to adopt to entice them to your offerings.
Business Plan Structure

Financial Expectation

There is no business that can claim to function in a risk free environment. Only the degree of risk varies. Your business plan should clearly articulate the risk associated with the business. Bloated profitability and revenue projection without the underlying groundwork to support the claim is useless. A plan that inspires confidence in investors about your abilities will do wonders and the right way to do that is through a realistic risk and return scenario.

Recruitment and election Policies

A business will fall flat on its face if the competence level of people running it, is below par. Your people are your biggest assets. A rival can install the same sophisticated machinery that you have but cannot replicate the abilities of your human resource. The way you carry out your selection, recruitment, induction and training and development can be an important source of competitive advantage. An agency, offering its service in the field of business plan writing, can help you write a proposal that will highlight the importance of people in successfully running a business. At the same time, it will effectively convey the strong emphasis you lay on such an important aspect.

A business plan, that follows a proper structure, makes a proposal understandable and attractive. Readers don’t have to waste much time and effort looking for the requisite information. Easy navigation awakens interest by smooth to and fro movement between different sections of a business document.

No comments:

Post a Comment